All posts in Singles in America

Feminism is for Lovers: How Gender Equality is Improving Courtship

By: Justin R. Garcia, M.S., Ph.D.

Feminism has gone from radical to mainstream, with a tidal wave of attention currently being given to issues of women’s rights and gender equality. Celebrities, from Beyoncé to Ryan Gosling, have been cast as feminist, with a reminder that social justice issues impact people of all genders, ages, races, and socioeconomic classes. But with the spread of feminism, so too comes a bit of confusion. That’s why we decided to explore this issue further in our study of over 5,500 U.S. singles who participated in Match’s annual Singles in America Study this year. Read more…

Millennial Mania

By: Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match

Do you really know your friends?  I’m referring to those in the age cohort 18 to 34:  Millennials.  I ask because many think they’re just sex monkeys who mooch off mom and dad–living in the family basement while making no effort to find romance or marry.  So Match and I decided to find out how Millennials envision their future, and how they are going about obtaining this vision of tomorrow.  Read more…

Match Presents: The 7th Annual Singles in America Study

Another year, another bevy of information to study, analyze, and learn from!

The Singles in America survey is something we here at Match look forward to every year. It’s a comprehensive, in-depth look at what over 5,000 of today’s singles are feeling, thinking, and doing when it comes to dating and relationships. Along with the help of super-smart people like Dr. Helen Fisher, world-renowned biological anthropologist and Dr. Justin R. Garcia, Research Scientist at the Kinsey Institute, we cover it all, leaving no category or taboo unturned.

Read more…

Match releases LGBTQ in America

The LGBTQ community’s voice is growing louder by the day. With so many monumental strides made for this group over the past few years, their perspective on just about everything is becoming more and more vital. All of this is why Match is proud to announce that we put together the largest, most comprehensive study of LGBTQ singles in America, and now we get to share the results with you! Read more…

RHONY’s Carole Radziwill and Dr. Helen Fisher Talk #SinglesinAmerica

On Saturday, RHONY’s, Carole Radziwill joined Match’s Chief Scientific Advisor, Dr. Helen Fisher for a flirty and fabulous #SinglesinAmerica Forum at The Rickey, located inside the NYC Midtown Dream hotel. Read more…

Match Presents the 6th Annual Singles in America Study

It’s Finally Here! Read more…

Singles in America: Personality Traits

Singles In America: Personality Traits

Singles in America: Checking Your Phone

Singles In America: Checking Your Phone

Singles In America: Love at First Sight

Singles In America: Love At First Sight

So Emojional… Why U.S. Singles Use Emojis

Written by Dr. Justin R. Garcia

If you had asked me a year ago what I thought of emoticons and emojis, I would have said they are fun and entertaining, but I probably wouldn’t have thought they could help our understanding of human behavior. But as more and more people of varying ages in my own social networks – family, friends, colleagues, dates – use emoticons and emojis, and as I finally learned when to employ the dancing ladies and monkey face, I’ve come to appreciate them as something more than funny little characters. And I’ve joined the growing number of behavioral scientists who believe that emoticons and emojis are part of a new form of nonverbal communication in an age of rapid mobile interaction that can help us understand human affect – the tendency and desire to have emotional expression and engagement with others.

In this year’s annual Singles in America study done with Match, we surveyed a nationally representative sample of over 5,600 U.S. singles aged 18 to 70+ years. We asked a host of questions about emoticon and emoji use among single men and women. Our findings confirm that these characters have infiltrated language in the U.S. and have become an important part of the way people express themselves — and even flirt.

When we asked U.S. singles why they use emojis, the top three reasons were:

PERSONALITY: They give my text messages more personality (49% men, 53% women)

EMOTION: It’s easier for me to express my feelings (37% men, 36% women)

CONVENIENCE: It’s faster and easier than writing a full message (21% men, 18% women)

Today, vast numbers of Americans are using emoticons and emojis to express their personalities, inner thoughts and feelings. But be warned: While 40% of singles use emoticons and emojis regularly, nearly 75% agree that using between 1-3 of them in a conversation with a potential date is appropriate… more than that and you might just text yourself out of the dating market.

We also asked which emojis singles regularly use to flirt with a date in order to better understand their role in people’s romantic lives.  The top three were:

Winky face (53% of singles)

Smiley face (38% of singles)

Kissy face (27% of singles)

And if you still doubt that emoticon and emoji users are emotionally expressive, you might be interested to know that 62% of regular emoji users who are single want to get married, compared to only 30% of non-emoji users. Moreover, single emoji users are more likely to want to find a romantic partner who is comfortable with communicating his or her wants and needs.

Emoji users are also much more likely to be actively dating, with some 52% of emoji-using singles having gone on at least one first date in 2014 (compared to 27% of singles who never use them). And emoji users were also more likely to have had sex, with 54% of emoji-using singles and 31% of non-emoji using singles reporting sexual activity in 2014. Further, when restricting ages to those in their 20s, 30s, or 40s, regular emoji users were much more likely than non-emoji users to report having sex at least once per month last year (45% of men and 40% of women vs. 26% of men and 20% of women, respectively).

Being emojional appears to be associated with a suite of dating-related activities not otherwise accounted for by gender or age alone. It appears that single emoji users are exercising modern technology to communicate and express emotions — and are, in fact, more socially engaged.  Those fun and entertaining characters are changing what we know about intimate communication, flirting, and how the evolved human brain makes use of the world around it.

To see more of our findings from this year’s annual Singles in America research study, check out

Dr. Justin R. Garcia is Assistant Professor of Gender Studies and Director of Education and Research Training at The Kinsey Institute at Indiana University. His research focuses on the evolutionary bases of human romantic and sexual behaviors, and the role of close relationships in health. He is co-author of Evolution and Human Sexual Behavior (Harvard University Press, 2013). Dr. Garcia is also Scientific Advisor to and one of the principal investigators for Singles in America.